Manchester United participant Cristiano Ronaldo has signed up with cryptocurrency platform Binance for the creation of unique NFT collections via a deal that can run for a number of years.
Binance, one of many world’s main blockchain ecosystems and cryptocurrency infrastructure supplier, issued a press release informing of the cope with the Portuguese footballer.
The contract has a multi-year period during which Binance will launch a worldwide marketing campaign with the aim of introducing the Portuguese participant’s followers to Web3 with a compelling entry level into the world of NFTs.
The primary assortment shall be launched on the finish of the yr
Cristiano Ronaldo and Binance will create a sequence of collections on the market solely on Binance’s NFT platform.
The primary assortment will launch in late 2022 and can characteristic designs created in collaboration with Ronaldo himself.
“Cristiano Ronaldo is likely one of the finest footballers on this planet, and has transcended sport to turn out to be an icon in a number of industries,” stated Binance founder and CEO Changpeng Zhao.
“He has amassed one of many world’s most devoted fan bases via his authenticity, expertise and charity work.
“We’re delighted to supply his followers with unique engagement alternatives to attach with Ronaldo and personal a bit of iconic sports activities historical past.”
Ronaldo: I do know followers will benefit from the assortment
“My relationship with the followers is essential, so I wished to be a part of such an motion with the thought of bringing unprecedented experiences and entry via this NFT platform,” stated Ronaldo.
“I do know followers are going to benefit from the assortment as a lot as I do.”